"I did a couple of graphics on my reaction to the weird and often outlandish changes that occur in the ad biz. Most, of course, are predictable, others just come out of the blue, and often not everyone is affected."
"The most dramatic recent change was when the computer arrived and put all of the type houses and retouchers out of business. The computer doesn't effect really good designers and illustrators, as it's an interesting new medium, BUT there certainly is a ton of garbage being done today by people who think the computer automatically turns one into an artist or designer. There is also the matter of IDEAS, a computer cannot create ideas, people do."
"I actually began working while still in high school, at an engraving company's art department. All of their artists were drafted into the army... it was 1943. One day I would design a brochure, the next day I would do cartoons, the next day a mechanical illustration and so on, a great way to learn.
|Early '50s cartoon for "Friends" magazine, a GM publication, illustrated by Harry Borgman|
After graduating from high school, my best friend and a great graphic designer Herb Schiebold, and I started an art studio in 1947 with space in a downtown Detroit office building. We hired a rep that got us a great deal of work directly from Chrysler.
|Early '50s Chrysler 300 brochure, illustrated by Harry Borgman|
"That was my first encounter with GREAT CHANGE in the business, however, it did work for me as I ended up immediately being hired by a terrific art studio, Allied Artists, where I worked for years. It would take too long to go into all of the other changes that affected my career through the years, but believe me, there were many that changed a lot of Detroit artist's lives."
"The chart below shows some of the years that I went through great changes as well as shock. There were, however, long periods of peace in between the jolts. OWWW!!"
"That article about the ad biz was frightening ! There are always dramatic changes in the ad business, but this one is major, I fear. My former rep in NY says that the storyboard business is going to hell, as there are artists from other countries willing to do frames at greatly reduced prices."
"I hope that more artists leave comments about this subject on Storyboard Central."
Harry Borgman's website
Harry Borgman's blog