Saturday, August 22, 2009

Reality Check: Acura RSX

by Anson Jew

This is part of a series of posts where I will post my storyboards along with a link to the finished commercial so you can compare the boards with the final product.


UPDATE: a more direct link

Incredibly, this spot directed by Mark Romanek (One Hour Photo) was done entirely in CG (allowing practically no restrictions on camera movement). To view it, go to Mark Romanek's site, select "spots", click on the main image and then click on the arrow button on the upper right until you find "Ride".

Because of the fast cutting nature of this spot, and the number of ideas generated (many unused) many, many boards were generated for this 30-second spot. I've have posted a few samples below and more can be seen here:

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