Here are some frames from a Budweiser animatic board I did sometime around 2002 /2003.
I was working mostly from a script having built up a good working relationship with the agency, so scamps or roughs weren’t provided. At this stage, most art directors were quite happy to leave me to work out the shots and email back pencil thumbnails to show the shot progression.
This campaign featured the Bud Clydesdales and was based around Monument Valley. There’s no real plot-line, just visual links.
I often found the roughs to be more fun than rendering the finished piece - just some scraps of paper and a pencil, though this one was fun to do.
As usual the deadline was merciless, but one of the advantages I’ve always found with storyboarding is that when you work like the clappers to get the thing done, there’s no sense of guilt if you take some of the following days off to go visit galleries or just hang around in coffeeshops sketching.
It’s a pity I have so little of my work prior to broadband, because they had to be hand mounted and delivered to the agency and invariably ended up as a giant coffee coaster.
Getting them back was a major effort. The slicker ones the junior members of the client team took home for their “artistic” kids, the rougher ones went in the bin.
They were one of the last sets I did with markers, though at this stage I was dropping in the background skies in photoshop. I miss the markers. There was a tactile quality to rendering and I must admit I liked the whiff of them, but I could never get them to scan the way I wanted, so the colouring on most of the marker boards I have on file looks pretty off and painfully weak.
I did four further boards with the Clydesdales. I think one might have gotten produced with extensive changes. Thems the breaks. No-one gets into this business to get their work into print!
* Posted on behalf of Roger O'Reilly by Leif. Be sure to check out the gorgeous sketches on Rodge's blog!